Tiffany & Co.

An American design vocabulary

Tiffany & Co. opened its first store in New York in 1837. The house’s own timeline traces a series of milestones, including the first Blue Book in 1845, its adoption of the .925 sterling silver standard in 1851 and the Tiffany Setting in 1886.

This heritage brings together objects, jewelry and a distinctive culture of presentation. The Blue Box became a recognizable part of the house’s identity, while its jewelry history spans both major gemstones and expressive design. Graphic lines and sculptural silhouettes provide a useful lens for exploring the photographs in this independent catalog.

Recognizable design codes